Our Story

After 10 years in the makeup industry I have learnt that your tools are key to creating any precise eye makeup look.

I have tried nearly every brush you could think of and they always either frayed, fell apart, weren't detailed enough or the handle chipped.

I wanted tools that I could rely on and that's how SAOI was born, we are an Irish brand created in Dublin and our beautiful brushes are made in Italy.

Our 7 brushes have been carefully selected to help you create any eye look you desire. From the most detailed line work to the softest blend imaginable. I hope our brushes inspire you to get creative!

 - Serena x